Meet the Team

About OnGolf

OnGolf, the industry's first cloud based decision platform for improving golf course management, was founded by Walt Norley in 2015. OnGolf's unique value is to consolidate all relevant data into a single dashboard to correlate information while gaining actionable insight into all golf course operations. This is accomplished with analytics and recommendations so golf course superintendents can reduce costs while improving turf health and playing conditions.

OnGolf is pioneering this mobile and cloud platform for golf by leveraging deep agronomic experiences, best practices in water & power sustainability, and advancements in golf course hardware and software technologies into a single golf course superinendent-friendly management platform.

In early 2017, OnGolf announced a strategic partnership with John Deere Golf with the collaborative solution to be named OnLink. In addition to current course management programs provided by OnGolf, OnLink will provide a robust fleet management solution and an enhanced labor management program. Launching in Summer 2017, the fleet management program will track equipment maintenance, usage with labor operator qualifications and scheduling, cost of ownership, inventory management, parts look-up and ordering for all brands of equipment.

The OnGolf Team

Board of Directors

  • Walt Norley is the Founder, Chairman of the Board of Directors and Chief Executive Officer of OnGolf. Previously, Walt was the Founder and Chief Executive Officer of UgMO Technologies (Advanced Sensor Technologies), a leader in wireless soil monitoring and soil sensor systems from 2002 – 2010. Additionally Walt served as President of IVG Composites, a low-cost developer and manufacturer of advanced composite fibers. Most recently Walt has served on the Advisory Board for IBM Smarter Cities, as an Executive Advisor for Brown Brothers Harriman Capital Partners, and as an Advisory Board member for Element Blue, an IBM system integration partner for water solutions. Walt attended the University of Georgia as a Business Management major and played quarterback for the Bulldogs. Walt's email address is walt@ongolfusa.com.
    Walt Norley - Founder, Chairman & CEO
  • Andy Lewis is a long time Corporate Director of Independence Blue Cross where he serves on the Executive Committee, as Vice-Chairman of the Governance Committee, and on the Consumer and Public Affairs Committee. Andy also serves as a Corporate Director for The Philadelphia Contributionship Mutual Holding Company and Vector Security Holdings, Inc. Andy served as a member of the Delaware County Council from 2008 – 2012 and was also on the Board of Governors of Merion Golf Club, and an Executive Committee Member for the 2013 U.S. Open Championship. Andy additionally served on the Board of Directors of the Fox Chase Cancer Center in Philadelphia, PA, one of the leading cancer research and treatment centers in the United States. Andy received a Bachelor’s Degree in Government and Law from Lafayette College and received a M.B.A from The Wharton School, of the University of Pennsylvania.
    Andy Lewis - Board Director
  • Ned Moore is the Chairman of the board, Co-Founder and Chief Executive Officer of Clutch, which provides an advanced consumer management platform for businesses to drive higher value from their existing customers. Prior to founding Clutch in 2012, Ned served as Co-founder, Chairman and CEO at Portico Systems, providing enterprise software solutions in the healthcare payer market from 2010 – 2012. Portico experienced tremendous growth and ultimately was sold to McKesson Corporation. Ned has been a lifelong entrepreneur in a wide array of sectors including information technology, healthcare, insurance, retail, real estate and the distribution industry. Under his leadership, Clutch was named Technology Startup of the Year in 2014 and Portico was named Emerging Technology Company of the Year in 2008 by the Greater Philadelphia Alliance for Capital and Technologies. Ned was a recipient of the 2007 Philadelphia Business Journal 40 under 40 award, and was named a finalist in the 2009 Ernst & Young Entrepreneur of the Year in Greater Philadelphia. Ned received a Bachelor’s degree in Economics from Villanova University. Ned currently serves as an Advisory Council Member to Villanova’s Center for Innovation, Creativity and Entrepreneurship, (“ICE” Center), which helps instill the entrepreneurial spirit in students across all the colleges at Villanova and is part of the Villanova School of Business.
    Ned Moore - Board Director
  • Matt Salsbury is Vice President of BBH Capital Partners at Brown Brothers Harriman & Co., where he oversees all investment sourcing and origination activities with a particular focus on the software and technology sector. Matt has devoted significant time to identifying and evaluating technology providers serving the agriculture and water sectors specifically. Prior to joining BBHCP in 2010, Matt worked in the investment banking group at W.R. Hambrect & Co., where he focused on sourcing and executing initial public offerings for high growth technology businesses like Interactive Brokers, NetSuite and RackSpace. Matt received a Bachelor’s degree in Economics from Colgate.
    Matt Salsbury - Board Director
  • Scott Ferrell has held leadership positions in the golf industry for the last 26 years, giving him unique insights into the challenges golf club management teams face on a daily basis. From 1990 to 2001, he won numerous internal PGA TOUR awards managing multiple marketing efforts within the renowned Tournament Players Club (TPC) network. Over the last 15 years, Scott had global responsibility for Gary Player Design as its President, working directly with the legendary golfer to expand and manage his golf course design portfolio throughout 35 countries and on five continents. Scott currently serves on the Board of the First Tee of the Upstate in South Carolina and on the Athletic Advisory Council at Wake Forest University, where he earned a Bachelor of Science degree in Mathematics in 1984.
    Scott Ferrell - Board Director

Operations

  • Todd Silbergeld is OnGolf’s Director of Operations and Corporate Counsel, advising the company on legal and regulatory matters. Todd’s experience spans from public service, government relations, securities law, finance and equity research. From 2013 to 2015, Todd served as Chief Compliance Officer of two affiliated SEC Registered Investment Advisers and General Counsel and Chief Operating Officer of the RIAs’ parent company. From 2009 to 2013, Todd was Founding Shareholder and Managing Partner of a Pennsylvania law practice dedicated to representing municipal entities. Additionally, in 2009, he co-founded a technology services and software company that continues to operate today. From 2004 to 2009, Todd held senior management positions in equity research for two investment banks. From 1992 to 2004, Todd held legal and external affairs positions for major telecommunications companies and for the Federal Communications Commission. Todd earned a Bachelor of Science degree from Syracuse University, an MBA degree from the University of San Francisco and a law degree from the Washington College of Law of American University. Mr. Silbergeld is a member of the District of Columbia, Pennsylvania and New Jersey bars. Todd's email address is todd@ongolfusa.com.
    Todd Silbergeld - Director of Operations & Corporate Counsel
  • Nikki Avershal Brafman is OnGolf's Vice President of Customer Success and Marketing. Nikki's experience of building scalable teams and strategies previously extended to the EdTech and FinTech industries. Prior to joining the OnGolf team, Nikki served as the VP of Customer Success at an EdTech solutions firm providing Database and Cloud-based SaaS solutions to Independent Schools, School Districts and Education Associations. Highly focused on optimal value creation for customers, Nikki brings the OnGolf team proven metrics and customer programming to quantify successful user experience. Nikki holds a Bachelor of Arts in Political Science and Journalism from the University of Pittsburgh and earned her M.B.A. from Tel Aviv University's Coller School of Management with a focus in Marketing and Finance. Nikki's email address is nikki@ongolfusa.com.
    Nikki Brafman - Vice President - Customer Success and Marketing
  • Josh Blaker is OnGolf’s Director of Customer Service. A graduate of Western Kentucky University with an emphasis in Turf Grass Management, Josh began his career at Valhalla and interned at Augusta National and Medinah. Josh was the greenskeeper at Crosswinds Golf Course, St. Andrews Links (Old Course), The Club at Olde Stone and served as first assistant superintendent at Desert Mountain Club. Josh has worked at The Masters, Alfred Dunhill Links, Ryder Cup, Schwab Cup Championships, Senior US Open. Josh's email address is josh@ongolfusa.com.
    Josh Blaker - Customer Service and Agronomy Support
  • Kristen Loynd serves as the Director of Marketing for OnGolf. A graduate of Gonzaga University, Kristen is a versatile Marketing & Product leader with a track record of providing extraordinary customer experiences for numerous premium consumer and technology brands. Throughout her career she has developed expertise in brand positioning and product messaging, GTM strategy, and customer experience optimization. Kristen's email address is kristen@ongolfusa.com.
    Kristen Loynd - Director of Marketing

Advisors

  • Shawn Emerson is the Director of Agronomy at Desert Mountain Club in Scottsdale, Arizona, home of six Jack Nicklaus Signature golf courses where he has worked for nearly 20 years. Desert Mountain’s Cochise Course is the host of the annual PGA tour event, the Charles Schwab Cup. Previously, Shawn served as Head Superintendent or Assistant Superintendent for 12 PGA, SRPGA, LPGA and USGA tour events and is a second generation superintendent with his father Bill as the former Head Superintendent at Chevy Chase CC in MD, and Paradise Valley Country Club in AZ. Shawn received a Bachelor’s degree in Agronomy from the University of Arizona.
    Shawn Emerson - Chairman
  • Tim Chambers is an experienced business development executive who has spent over 20 years in the film, television, digital technology and healthcare industries. Tim is currently the Senior Director of Business Development for Fresenius Vascular Care – a $300M business unit for the largest Dialysis Company in the world. Previously, he was the Founder and CEO of Tango Traffic, a joint venture with Tribune Television Group. Tango was the nations first 24/7 Traffic Channel for TV, web, mobile and connected car. As a member of Comcast’s Programming Investments Group, Tim created, produced and launched the Real Estate on Demand Channel. Time was also the Executive Producer of “Farmers Almanac TV” which aired in 40 million homes on PBS. He was a partner in Solaris Entertainment (Miracle), and former VP of Development for Stuart Benjamin Productions (Ray). Tim is a graduate of the University of Pennsylvania with a Bachelor of Arts degree in Economics. He is an active member of UPenn’s Mentorship Program and was recently inducted into their Athletic Hall of Fame.
    Timothy D. Chambers - Board Member
  • Nathaniel Crosby is the Founder and Managing Member for Appletree Management Group LLC. Prior to starting Appletree Management Group in 2006, Nathaniel served as a Consultant for high end fractional properties like the Private Quarters Club and Chileno Bay. Previously, Nathaniel served as President of Nicklaus Equipment, Olimar Golf and Tony Penna. With his deep passion for the game of golf, Nathaniel has found himself a competitor in the World Amateur and Walker Cup Teams, host of the Bing Crosby National Pro-Amateur, a three-time USGA National Medalist and winner of the 1981 United States Amateur Championship. Nathaniel received a Bachelor’s degree in Political Science from the University of Miami.
    Nathaniel Crosby - Board Member
  • Bob Jones is the Chief Operating Officer and General Manager for the Desert Mountain Club in Scottsdale, Arizona. Desert Mountain GC is an 8,000 acre private community and home to six Jack Nicklaus Signature courses. Prior to Desert Mountain, Bob served as Vice President of Operations at the Northwood Country Club in Dallas, Texas, and is among three generations of family members who have had careers in the club and hospitality industry. Bob received a Bachelor’s Degree in Restaurant and Hotel Management from Florida International University.
    Bob Jones - Board Member
  • Dr. John Kaminski is an Associate Professor at Penn State University where he is responsible for research, teaching and extension activities related to turf-grass science and the golf industry. John also serves as Director of the Golf Course Turf-grass Management Program which provides classroom, hands-on, and onsite education for future turf-grass managers. John also serves as Chief Executive Officer of Turfpath, LLC, a free mobile application for the turf-grass industry that combines location based services and social media to track turf-grass pests. In addition, John founded Turf Diseases which is an online website that provides timely updates about turf-grass issues for Golf Course Superintendents and other industry professionals. John graduated from Pennsylvania State University and received a Ph.D. in Natural Resource Sciences from the University of Maryland.
    Dr. John Kaminski - Board Member
  • Paul R. Latshaw is a retired Golf Course Superintendent as of 2001. Paul is often referred to as a “pioneer” in the golf industry and is known for creating the “Latshaw Fraternity,” made up of head superintendents who trained under his leadership, which gained notoriety in the 1997 U.S. Open at Congressional Country Club. Paul’s first major was the 1978 PGA at Oakmont Country Club, where he also prepped for the 1983 U.S. Open. During Paul’s illustrious 37-year superintendent career, he served as Head Superintendent at some of the most prestigious courses in America including: Augusta National Golf Club, home of The Masters in Georgia, Oakmont Country Club in Pennsylvania, Winged Foot Golf Club in New York, and Riviera Country Club in CA. Paul remains a 49-year member of the Golf Course Superintendents Association of America.
    Paul R. Latshaw - Board Member
  • Kevin Myers is the General Manager of the Brand Division for Majority Strategies, an Influence Marketing Firm that uses proprietary data to target a specific audience, create breakthrough content to convey a compelling message, and deliver that information via diverse and technology driven set of advertising mediums. Kevin’s distinguished track record launching consumer and technology brands has earned him a reputation as a visionary marketing chief. Myers looks at his time as head of Marketing & Sales at Cold Stone Creamery as his most meaningful public success where he helped grow that brand from several hundred locations to over 1400 stores in 9 countries to one of the top-selling ice cream brands in the world. Today Kevin holds several advisory positions and most recently launched Customer University to share all he learned from other experiences at DIRECTV, TASER, Frito-Lay, Baxter Healthcare and CRM brands Act! & Saleslogix. Kevin is a graduate of The Ohio State University with a Bachelor of Science degree in Industrial Engineering.
    Kevin Myers - Board Member
  • Michael Sullivan is the Global Solutions Sales Manager, IBM Smarter Water Management, a cross-brand business focused on incubating and growing a portfolio of solutions to help better manage water delivery and treatment systems, water efficiency, and natural water resources. Michael has over 20 years experience and has held numerous executive positions leading innovation, brand development, and launching emerging businesses. Michael graduated from Dartmouth College with a Bachelor’s degree in Psychology and received his Master’s degree with a dual concentration in Marketing and Finance from Vanderbilt’s Owen Graduate School of Management.
    Michael Sullivan - Board Member
  • Curtis Tyrrell, CGCS, MG is the Director of Golf Course Operations at Medinah Country Club in suburban Chicago, Illinois. Curtis has served in his current role overseeing the 54 hole facility since 2008. During this time he has led the club through an $11.5 million golf course renovation and maintenance facility construction project that concludes in 2015. Curtis also leads his team in producing championship conditions at Medinah for his members and guests, as well as, for the greatest players in the world during the 2013 Ryder Cup. Curtis’s resume includes experiences at Lake of Isles in Stonington, CT, Anthem Country Club Las Vegas, NV, Desert Mountain, Scottsdale AZ, and Cherry Hills Country Club in Denver, CO. Curtis began his career in Maryland and is a graduate of the Turf Program at Penn State University and holds a Bachelor’s degree from Elon University.
    Curtis Tyrell - Board Member
  • Matt Weitz is the Director of Agronomy at the Vaquero Club in Westlake, Texas. Previously, Matt served as Head Superintendent at Victoria National Golf Club in Newburgh, IN, host site of the PGA TOUR Web.com United Leasing Championship. Throughout his career Matt has served as Head Superintendent or Assistant Superintendent for 5 PGA and USGA tour events. Matt received a Bachelor’s degree in Turf-grass Management from Indiana University and also attended Rutgers Professional Golf Turf Management School.
    Matt Weitz - Board Member
  • Adam Zubek is the Golf Course & Property Manager for The Mississaugua Golf and Country Club in Mississaugua, Ontario. Throughout his career Adam has held positions from Quebec to British Columbia and as far south as New Jersey with courses including Royal Montreal Golf Club, Nicklaus North Golf Course, and Westwood Plateau Golf and Country Club. Adam has achieved his designation as an Accredited Golf Course Superintendent and has also instructed at Capilano University in their Landscape Horticultural Program. Adam received a Bachelor’s degree in Turf-grass Management from Pennsylvania State University and also attended the University of Massachusetts winter School for Turfgrass Managers.
    Adam Zubek - Board Member